Digital Marketing is the use of digital means to promote or market products and services to consumers and businesses. Digital marketing is a method of marketing that uses electronic devices like the cellphones, personal computers, smartphones, tablets TV and game consoles to engage with the customers. Digital Brand Engagement uses is a major component of Digital marketing. Digital marketing applies know-hows such as apps both classic and mobile, websites, e-mail, Search engine optimization and social networks like twitter, Facebook and the like.
Digital Marketing can also be done via Non-internet channels like TV, Radio and SMS. Also it may be done via Internet networks like Social Media, E-mails ads and Banner ads among others. When it comes to the current business world the Social Media Marketing is also a very crucial component of digital marketing.
However for a business to thrive, many organizations use a combination of traditional and digital marketing channels. Nevertheless, digital marketing is becoming more common with marketers since allows them to target and track many facets among them being their Return on Investment in a more accurate manner as compared to other traditional marketing methods.
Digital marketing is at the mercy of technology which is ever-evolving. Likewise the digital marketing strategies are ever-evolving. The following are some of the main strategies that are presently being used in the world of digital marketing:
- Segmentation. This mainly more concentrates in targeting specific markets in both business to business and business to consumer sectors. The specific markets are chosen, set aside and then means and ways are developed in conjunction with the digital marketing ways so as to market the products and services to these chosen markets.
- Influencer Marketing. Here the important influencers are identified within related communities. This helps in digital targeting. The influencers are reached via paid advertising like the Facebook Advertising or Google Adwords campaigns, or through sophisticated social customer relationship management software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters Level, on engagement strategies for influencers.
- Online Behavioral Advertising. Online Behavioral Advertising talk about the practice of gathering information about a user’s online movements over time, on a particular device and across different, unconnected websites, in order to deliver advertisements tailor-made to that user’s interests and preferences.
- Collaborative Environment. A collaborative environment can be set up between the digital agencies, the organization, and the technology service provider to optimize effort, resource sharing, reusability and communications.
There firms and organizations that help the businesses in achieving a greater online presence through effective digital marketing practices that are custom designed. Mostly these firms do not have generic packages, since every situation is different and hence requires a custom approach. Therefore one only pays for what they need and only get what they require, without wasting budget on fluff. Example of such organizations is the Spartan digital marketing. They are mainly digital marketers who take interest in what you do and find the best possible solution for the success of your business.