Contact USA
Fundraising in Difficult Times
by Linda Lysakowski, ACFRE
President/CEO CAPITALVENTURE SM
In a time of economic downturns,
global unrest, and threats of homeland security,
many nonprofits are questioning their tried and
true fundraising methods. Is it still possible to
get volunteers involved in fundraising? Will donors
still consider major gifts when their portfolios
are shrinking daily? Should an organization plan
an event with the chance that a major national event
could cause the event to be canceled?
Nonprofits cannot stop their fundraising efforts
because of outside factors. Instead they should
turn to their internal processes and philanthropic
climate. This is the time to look carefully at how
the organization feels and acts about fundraising.
Board Involvement—is the board committed to
fundraising? Do 100% of the board members give to
the organization at a level that is meaningful?
Do they ask others to give and to get involved?
Staffing—has the organization committed to
hiring qualified fundraising staff? Are the right
people “on the bus” and “in the
right seats?” Does the organization provide
adequate training for the development staff?
Policies and Procedures—has the organization
established gift acceptance polices and investment
polices to assure good stewardship of donors funds?
Is there an adequate donor software system in place
and office procedures that can be followed in the
event that temporary worker is ended to fill in
for development staff?
Accountability—is the organization accountable
to its public? Is the 990 Form filled out accurately?
Is it properly registered with state authorities?
Is the organization aware of IRS regulations? Is
the board aware of its fiduciary responsibility
for the organization?
A compelling Case for Support—does the organization
have a history of success? Is there a compelling
reason for donors to want to get involved with the
organization? Can donors see where their money is
going and how it is changing lives?
Integrated Development Program—is the organization
free from dependency on a single event or a major
grant for all its funding? Does the organization
have a plan to move donors up the donor pyramid
to the ultimate gift? Has it set reasonable goals?
Laying the groundwork for successful development
program is well worth the effort. In good times
and bad, the most successful fundraising programs
focus on the donors. Proper stewardship and recognition,
accountability and a well rounded development program
can make all the difference in the world. One way
to help establish the proper groundwork is by conducting
a development audit and using the results of the
audit as a basis for forming a development plan
with realistic goals, timelines, budgets and areas
of responsibility.
Linda Lysakowski, ACFRE is President/CEO of
CAPITAL VENTURE, a fundraising consulting firm with
offices in PA, NV, VA and FL. Linda is one of only
66 people worldwide to hold the Advanced Certified
FundRaising Executive designation, is a graduate
of AFP’s (Association of Philanthropic Counsel)
Faculty Training Academy and Chair of the Continuing
Education Review Board for AFP, in addition to serving
as President of PANO (Pennsylvania Association of
Nonprofit Organizations), Secretary of APC (Association
of Philanthropic Counsel) and as a board member
of AFP’s Foundation for Philanthropy. Linda
may be reached at (toll free) 877-540-2896 or Linda@cvfundraising.com