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AFP/Wiley Fund Development Series

[Recommended Book]

Cultivating Diversity in Fundraising

1.333335
Average: 1.3 (3 votes)
By Janice Gow Pettey
Janice is one of the true leaders in the field of diversity, everyone in fundraising needs to read her work.

Publisher's Description:
 

An important roadmap for fundraising in today’s multicultural communities.

Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences.

In this groundbreaking new book, the author examines today’s four major ethnic groups — African American, Asian American, Hispanic/Latino, and Native American — in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.  Read more



[Recommended Book]

Donor-Centered Planned Gift Marketing

2
Average: 2 (2 votes)
By Michael Rosen, CFRE
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously.

Publisher's Description:

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.  Read more



[Recommended Book]

Fundraising Consultants: A Guide for Nonprofit Organizations

2
Average: 2 (2 votes)
By E. A. Scanlan
Scanlan is one of the premier consultants and thinkers in the profession today, he offers guidance on how to find and work with consultants.

Publisher's Description:
 

Lowering net costs, realizing more money, and securing larger donations are just a few of the advantages to hiring a professional fundraising consultant. But how can you know you're picking the right consultant for your organization?

Filled with invaluable information to help you identify, select, retain, and work with development/fundraising consultants, Fundraising Consultants includes practical advice, tips, guidelines, possible outcomes of consulting, exemplary stories, and other useful information for nonprofit organizations of any size?considering the use of development/fundraising consultants.  Read more



[Recommended Book]

Fundraising Feasibility Study, The: It's Not About the Money

3.25
Average: 3.3 (4 votes)
By Martin Novom (Editor); Linda Lysakowski (Contributing Author)
Novom brings together the country’s top consultants in the first book to really treat this topic in a comprehensive manner.

Publisher's Description:

In-depth preparation is the key to achieving a successful capital campaign. Seasoned professionals and trustees know the important role a fundraising feasibility study plays in campaign preparation. Until now, consultants closely held virtually all information about feasibility studies. The Fundraising Feasibility Study: It's Not About the Money draws back the curtain and provides, for the first time, a complete description of the feasibility study process. This is presented by senior fundraising professionals from around the United States and Canada with experience in virtually every section of the nonprofit sector. They cover such topics as:  Read more



[Recommended Book]

Governing Boards: Their Nature and Nurture

2.75
Average: 2.8 (4 votes)
By Cyril Houle
One of the best basic books about how boards are structured and how they operate.

Publisher's Description:

Must reading for nonprofit board members and chief executives, Governing Boards is both a comprehensive introduction and sophisticated manual on board organization, procedures, leadership, accountability, and legal concerns.  Read more



[Recommended Book]

Nonprofit Essentials: Development Plan, The

3
Average: 3 (9 votes)
By Linda Lysakowski, ACFRE
#2 on the AFP Bookstore's Top Ten Bestsellers' List!
Publisher's Description:

One of the most significant factors in the success of any fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility.   Read more



[Recommended Book]

Nonprofit Essentials: Major Gifts

2
Average: 2 (3 votes)
By Julia Ingraham Walker
Publisher's Description:

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read.

With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift.   Read more



[Recommended Book]

Nonprofit Essentials: Recruiting and Training Fundraising Volunteers

5
Average: 5 (1 vote)
By Linda Lysakowski, ACFRE
Publisher's Description:

Nonprofit Essentials: Recruiting and Training Fundraising Volunteers examines methods for recruiting volunteers and the materials needed to implement a successful recruitment strategy. Particular emphasis is placed on the role of the campaign chair as the leader of the capital campaign effort.   Read more



[Recommended Book]

Nonprofit Essentials: The Capital Campaign

2
Average: 2 (2 votes)
By Julia Ingraham Walker
Publisher's Description:
 

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.  Read more



[Recommended Book]

Nonprofit Handbook, The: Fund Raising

3
Average: 3 (4 votes)
By James Greenfield
A basic outline of how fundraising works, which methods work best and why.

Publisher's Description:

There are some books, The Bridges of Madison County comes to mind, that are best read in one sitting. Then there are others, the Holy Bible being the quintessential example, that speak to you as your needs arise.

Certainly, The Nonprofit Handbook: Fund Raising, is in the latter category. In fact, it could legitimately be called the bible of fund raising, brimming as it is with the insights, wisdom, and expertise of 63 of the nation's best minds on all facets of fund raising.   Read more



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