An important roadmap for fundraising in today’s multicultural communities.
Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful
strategies, successful collaborations, and a respectful understanding of people’s differences.
In this groundbreaking new book, the author examines today’s four major ethnic groups — African American, Asian American,
Hispanic/Latino, and Native American — in terms of their diverse histories, traditions, and motivations, and then applies this
information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers
can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and
collective efforts. Read more
