By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President
Originally published on the Michael Rosen, CFRE Says website
When Michael
Rosen, CFRE asked me to write an article from the negative viewpoint, I must admit I struggled with this concept, being the eternal
optimist. But then I thought about some of the campaign mistakes I've seen organizations make over the years and realized I had a lot of
negative experiences from which I've learned, and I hope you will too. So, here goes: Read more