“Cheshire Puss,” Alice began, “Would you tell me please which way I ought to go from here?” “That
depends a great deal on where you want to get to,” said the cat. “I don’t much care where,” said
Alice, “so long as I get somewhere,” Alice added. “Then it doesn’t matter which way you go,” said the
cat.
—Lewis Carroll
D. Kerry Laycock, in
The Nonprofit Management Handbook, says the Cheshire cat, being a wise strategist, recognized
that a well-defined purpose is the key to planning. Strategic planning is a systematic process through which an organization agrees
on—and builds commitment among key stakeholders to—priorities which are essential to its mission and responsive to
the operating environment. Here are some key questions to help you develop a strategic development plan:
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