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Corporate Appeal

[Services]

Annual Campaigns

The Annual Fund is the foundation of your development program. You may be familiar with the 95/5 Rule: ninety-five percent of your donations come from five percent of your donors. You need to have an integrated development program, which allows you to identify and target the top five percent of your donors for personal appeals. Phone and mail appeals will help you approach the remaining ninety percent of your donors. CAPITAL VENTURESM provides the following services to help you reach all your constituents with a cost-effective and donor-friendly approach.  Read more



[Private Vault Tool]


Annual/Capital Campaign Team Selection Worksheet

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A worksheet for organizing your Annual or Capital Campaign Team.  Read more


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[Workshop]

Are You Ready for a Capital Campaign: Planning Studies [1.5 CFRE Credits]

October 28, 2010
Sponsored by: Nonprofit National Resource Directory
Webinar
Presenter: Linda Lysakowski, ACFRE

In this session we will look at the organization¡¯s internal and external readiness to conduct a campaign. We will discuss the infrastructure needed to run a successful campaign—board involvement, staffing, technology, and the case for support. We will also discuss the planning/feasibility study—do you need one, what you should expect from the study, and what to do if the study says you are not ready for a campaign.  Read more



[Private Vault Tool]


Case Statement Evaluation Checklist

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Look for feedback in the following areas:

  • Does it elicit emotional as well as rational "reasons" to give?


  • Does it tell your potential donors how their gift will make a difference?


  • Does it evoke a sense of the history and long-term importance of your organization and its work?
    •   Read more


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[Tip Sheet]

Corporate Appeal Tips

Your rating: None Average: 3.3 (3 votes)

While corporate funding accounts for only a small portion of philanthropic dollars in the United States (approximately 6% of all giving comes from corporations and businesses), funding from these sources can be vital for many nonprofits, especially during capital campaigns. If your organization has not done a corporate appeal annually or would like to increase its results from business and corporate fundraising, here are a few tips.  Read more



[Private Vault Tutorial]


Database/Records Management

By Linda Lysakowski, ACFRE
CAPITAL VENTURE, CEO/President

It is important to have the structure of the development office in place before beginning a capital campaign. It is the foundation for any fundraising/development program. The composition of the development office should include:

  • Development Plan
  • Structure — staff & workflow
  • Operations — policies and procedures
  • Systems Management-based upon a database/fundraising software program
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[Tutorial]

Developing a Corporate Appeal

2.5
Average: 2.5 (2 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Powerpoint presentation.  Read more



[Tutorial]

Developing Your Case for Support

2.5
Average: 2.5 (2 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

The Importance of the Case

Sometimes development professionals only think about the importance of having a case for support when they are preparing to launch a capital campaign. However, every organization needs a case for support for all of its fundraising activities. The case has been defined by some as "the reasons why an organization both needs and merits philanthropic support….," (AFP Fundraising Dictionary); ….a clear, compelling statement of all the reasons why anyone should consider making contribution…. (Harold J. Seymour) and "… an internal database …of information that will support the preparation of various documents and publications…" (Henry A Rosso). The case is all of this and more.  Read more



[Workshop]

Raising Money from Your Local Business Community [1.5 CFRE Credits]

November 10, 2010
Sponsored by: Pennnsylvania Association of Nonprofit Organizations
Webinar
Presenter: Linda Lysakowski, ACFRE

Is corporate philanthropy dead or dying? If so, how can we resurrect it? Today’s economy is challenging for corporations, individuals and especially for nonprofits. If your organization has relied on corporate support in the past or is thinking about how to best approach businesses in a challenging economy, this session will be one you don’t want to miss. Based on research for a new book, this session will discuss the challenges facing corporations today and how nonprofits can develop win-win situations to encourage corporate philanthropy. We will discuss how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal.  Read more



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