Home › Marketing › Communications ›

Communications

[Tip Sheet]

Building an Effective Website Tips

Your rating: None Average: 2.7 (3 votes)

Many nonprofits know they need to have a website, but either attempt to develop it without professional guidance, or overlook some key components of a good website. Here are a few hints.  Read more



[Tip Sheet]

Donor Software Tips

Your rating: None Average: 3 (1 vote)

Are you still trying to manage your donor records in a program like ACCESS, ACT! or EXCEL? All of these programs are great regarding the purposes for which they were designed, but if your organization is serious about building donor relations, you need a program designed specifically for managing donor records.  Read more



[Recommended Book]

Donor-Centered Fundraising

3
Average: 3 (3 votes)
By Penelope Burk
Burk provides readers with insight to help them view their fundraising from the needs of the donor, not the needs of the organization.

Publisher's Description:

In this thought-provoking book, author, researcher, and consultant Penelope Burk describes a groundbreaking methodology that challenges accepted fundraising practice and raises much more money. Working from research conducted over six years with hundreds of charities and donors, Donor-Centered Fundraising paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support.  Read more



[Recommended Book]

Donor-Centered Planned Gift Marketing

2
Average: 2 (2 votes)
By Michael Rosen, CFRE
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously.

Publisher's Description:

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.  Read more



[Tip Sheet]

Mission Statement Tips

Your rating: None Average: 3 (3 votes)

In his book, Megagifts, Jerold Panas says that the one factor that is most influential in getting a big gift is that the donor believes in the mission of the organization. Most organizations have realized the importance of their mission and have developed a written mission statement. The mission statement should be reviewed annually within the strategic planning process and everything the organization does should relate back to the mission. If you already have a missions statement that you are comfortable with, here are some ideas for where you can publish your mission statement in order to get it out to the public as often as possible remembering that the belief in the mission will be the main motivating factor in obtaining donations.  Read more



[Tip Sheet]

Mission/Vision Tips

Your rating: None Average: 2.2 (5 votes)

Mission, vision, values, goals, case for support—what is it all about, do we need all these things, what is the difference between them, how do we use them? Let's start with the two basic documents most organizations start with-mission and vision. Here are a few tips to keep in mind:  Read more



[Tip Sheet]

Public Relations Tips

Your rating: None Average: 3 (3 votes)

Many nonprofits have difficulty raising money because they are "the best kept secret in town." Here are some ways to put your organization on the map and build relationships with potential donors.  Read more



[Services]

Public Relations, Communications & Technology

Public Relations establishes and maintains relationships between an organization and the various publics on whom its success or failure depends. Using a variety of communications tools, Public Relations build a positive image of an organization among employees, donors, customers, the community and other key audiences.

Communications and Technology that support both the organization and its fundraising efforts should be part of a comprehensive development communications plan that builds a positive, long-term brand identity.  Read more



Syndicate content