Marketing Strategy

[Workshop]

"Selling" Business Leaders on Your Nonprofit [1.5 CFRE Credits]

February 22, 2012
Sponsored by: Pennsylvania Association of Nonprofit Organizations
Webinar
Presenter: Linda Lysakowski, ACFRE
"Selling" Business Leaders on Your Nonprofit: Beyond Event Sponsorship

Many nonprofits only talk to their local business leaders when it is time to ask for event sponsorships. While this is a great way to tap into the corporate marketing budgets, there is much more to be gained by building a relationship with the business community that can help your organization tap into corporate philanthropy, the personal wealth of business owners and leaders, and corporate volunteers. This session will take you beyond the ususal event-driven fundraising and show you how developing relationships with your community's business leaders can reap huge rewards for your nonprofit.  Read more


[Tutorial]

Adding Value to Your Nonprofit Client Projects

3.333335
Average: 3.3 (6 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Powerpoint presentation.  Read more


[Workshop]

Are You Ready for a Development Office? [1.5 CFRE Credits]

March 2, 2012
Sponsored by: Pennsylvania Association of Nonprofit Organizations
Webinar
Presenter: Linda Lysakowski, ACFRE
Establishing a Development Program Series: Are You Ready for a Development Office? (Webinar 1 of 3)

When should your organization start to think about establishing a full-blown development office? If you are not ready for this step yet, how can you manage fundraising activities with your current staff, board and volunteers? When you are ready to establish your office, what are some of the things you should have in place before you begin fundraising?  Read more


[Private Vault Tool]


Community Leaders' Breakfast Questionnaire Sample

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The questionnaire for the Community Leaders' Breakfast.  Read more


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[Private Vault Tool]


Cultivation Breakfast Timeline Sample

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Timeline


[Recommended Book]

Donor-Centered Planned Gift Marketing

2
Average: 2 (2 votes)
By Michael Rosen, CFRE
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously.

Publisher's Description:

Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.  Read more


[Recommended Book]

Market Planned Giving Online Effectively: A Fundraiser's eHandbook [eBook]

3.5
Average: 3.5 (2 votes)
By Marc Lee, CFRE

Publisher's Description:
 

Do you have planned giving website? How do you know if it really works?

Planned Giving web pages can be a great resource for prospective legacy donors to your organization, but only if they are done right.  Read more


[Tutorial]

Marketing Collateral Materials: Do We Need Them?

2.833335
Average: 2.8 (6 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE, Founder & CEO

In a world of Twitter, Facebook, web-based fundraising and all the other social media and Internet possibilities, is there still a place for printed marketing materials to support your development program?  Read more


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