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Corporate Giving

[Workshop]

"Selling" Business Leaders on Your Nonprofit [1.5 CFRE Credits]

February 22, 2012
Sponsored by: Pennsylvania Association of Nonprofit Organizations
Webinar
Presenter: Linda Lysakowski, ACFRE
"Selling" Business Leaders on Your Nonprofit: Beyond Event Sponsorship

Many nonprofits only talk to their local business leaders when it is time to ask for event sponsorships. While this is a great way to tap into the corporate marketing budgets, there is much more to be gained by building a relationship with the business community that can help your organization tap into corporate philanthropy, the personal wealth of business owners and leaders, and corporate volunteers. This session will take you beyond the ususal event-driven fundraising and show you how developing relationships with your community's business leaders can reap huge rewards for your nonprofit.  Read more



[Tutorial]

Adding the Personal Touch to Your Corporate Fundraising

5
Average: 5 (1 vote)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Most fundraisers all well aware of the fact that during 2009, only about 4 percent of philanthropic giving in the United States came from the corporate sector. For many years, I have proposed that this figure could be raised in nonprofits added a more personal touch to their corporate fundraising. In fact, I would love to see universities and other large institutions eliminate their Corporate/Foundations Relations offices. Corporations are not foundations (although many of them do have corporate foundations that handle their philanthropic giving) nor do the two entities have similar philanthropic philosophies. Foundations are in the business of giving money away! Corporations and businesses have a different purpose: to make money for their stockholders or owners. However, this does not mean that corporations are money-grubbing, totally self-interest driven, and tight-fisted. Many businesses, although bottom line is critical to their existence, are excellent corporate citizens, supportive of their community, and concerned about the people living in these communities.  Read more



[Tutorial]

Annual Giving: A Letter Once a Year Does Not an Annual Appeal Make!

3
Average: 3 (7 votes)
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President
Originally Published in the AFP Information Exchange

Many organizations describe themselves as having an annual appeal, but upon further investigation, what the annual appeal consists of may be a letter sent to donors or prospective donors once a year. A strong annual giving appeal consists of far more than just an annual direct mail appeal. For most successful organizations, annual giving may include, personal visits with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail.  Read more



[Private Vault Tool]


Business Division Chair Job Description

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  • Identify and help recruit approximately xxxx team leaders.


  • Assist with identification and evaluation of small to medium sized business prospects.
    •   Read more


    Sign up now to gain access to this Vault Item and many others in the Fundraisers' Private Vault!
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[Private Vault Tool]


Business Gifts Team Leader Job Description

No votes yet

  • Identify and recruit approximately five team workers.


  • Assist with identification and evaluation of business gift prospects (small-medium businesses.)
    •   Read more


    Sign up now to gain access to this Vault Item and many others in the Fundraisers' Private Vault!
    *Curent subscribers login here*.




[Recommended Book]

Change Philanthropy

0
By Alica Epstein Korten
Candid Stories of Foundations Maximizing Results through Social Justice

Publisher's Description:

A how-to guide for creating and funding social justice program grants

This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda.  Read more



[Tip Sheet]

Corporate Appeal Tips

Your rating: None Average: 3 (5 votes)

While corporate funding accounts for only a small portion of philanthropic dollars in the United States (approximately 6% of all giving comes from corporations and businesses), funding from these sources can be vital for many nonprofits, especially during capital campaigns. If your organization has not done a corporate appeal annually or would like to increase its results from business and corporate fundraising, here are a few tips.  Read more



[Workshop]

Fundraising During a Recession

January 31, 2012
Sponsored by: Nonprofit Resource Directoy
Webinar
Presenter: Linda Lysakowski, ACFRE

The economy is tough. Foundations are seeing dwindling returns from their investments, companies are suffering, and individuals may have lost the sense of financial security they felt in the past. So, how do you increase results from your fundraising during times like this? In this webinar, we will talk about the ways to maintain your fundraising, and even grow your development program.

We will discuss how to increase your internal capacity for fundraising and how to approach businesses, foundations and individual donors to make them feel part of your organization and part of their community.  Read more



[Recommended Book]

Giving USA 2007: The Annual Report on Philanthropy for the Year 2006

4
Average: 4 (4 votes)
By Melissa Brown
You need to purchase this book every year, the comprehensive source of giving trends in the US.

Publisher's Description:

The definitive annual report on who gives what to whom in America, Giving USA 2007 provides you with charts, data and reference material to guide your organization's charitable giving efforts. Published continuously since 1955, Giving USA, produced by Giving USA Foundation, is the one reference tool every non-profit organization should have in their library. Not only can you find out statistics on who gave in 2006 (Individuals, Bequests, Corporations and Foundations), you can find out about the sectors that received donations that year (Religion, Health, Education, International Affairs, Public-Society Benefit, Human Services, Arts/Cultural/Humanities, Environment/Animals and Foundations).  Read more



[Tutorial]

Increasing Your Annual Giving Results: Developing a Plan for Success

0
By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President

Many nonprofit clubs describe themselves as having an annual appeal, but upon further investigation, what the annual appeal consists of may be a letter sent to members once a year or on occasions when funds are needed for special projects. A strong development program consists of far more than just an annual direct mail appeal. For most successful clubs, annual giving may include personal visits with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail.

Annual giving is an important component of your nonprofit club's development program for several reasons:

  • It is generally unrestricted money and can be used for operating expenses such as salaries
  • It helps build relationships with new and existing members
  • The methods and techniques used can lay the groundwork for other fundraising efforts such as a capital campaign.

The annual giving appeal should be a major focus of your development plan and should attempt to diversify your constituent base and the fundraising methods to be used.  Read more



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