Annual Campaigns
[Services]
The Annual Fund is the foundation of your development program. You may be familiar with the 95/5 Rule: ninety-five percent of your donations come from five percent of your donors. You need to have an integrated development program, which allows you to identify and target the top five percent of your donors for personal appeals. Phone and mail appeals will help you approach the remaining ninety percent of your donors. CAPITAL VENTURESM provides the following services to help you reach all your constituents with a cost-effective and donor-friendly approach.
We can help you with:
Business Appeals
- Designing and preparing campaign materials
- Organizing a volunteer structure to solicit businesses
- Training volunteers to make the "ask"
- Identifying, cultivating and soliciting corporations and businesses
Phonathons
- Designing and preparing phonathon forms, scripts, etc.
- Training phonathon volunteers
- Coordinating phonathon follow up
- Setting up a professional calling program
Mail Appeals
- Writing and designing mail appeal letters, response forms, and envelopes
- Helping you segment your donor list for targeted appeals
Membership Appeals
- Segmenting your members/member prospects
- Developing member benefits and membership levels
- Listing acquisition strategies
- Designing membership mailings
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