Whether you are looking to start a business, or are trying to create support for a new offering or expansion, creating connections with local businesses can provide a multitude of benefits. Consider which local businesses can benefit from the presence of your business in the marketplace, and work with them to find ways to work together for mutual benefit.
By creating a supportive network within your community, you can increase your level of support through those closest to you and your business, while also promoting mutual success.
Speak to Your Neighbors
Businesses located next to one another may have a stake in each other’s success. While multiple successful businesses in one area may increase overall foot traffic and general interest, failing or vacant locations may be harmful to all of those in the area.
You can discuss what marketing techniques have been particularly successful in the area, as well as if there were any previous businesses in your field located nearby. If there was a similar business in the area, you can ask questions about what that business did successfully as well as what did not work. If the previous business ultimately failed, getting insight into their struggles can help you avoid making the same errors.
Focus on Partnerships
Certain services naturally go together, even if they are not offered by the same business. For example, a home repair business may benefit from connecting with local real estate appraisal offices to create a referral system. By sharing contact information, you can promote each other while neither company is at risk of losing business due to the association.
Businesses with a website, such as http://www.realestateappraisalsaustin.com, can choose to show support for certain contractors directly through their site or through materials provided after the completion of an appraisal. In return, a contactor may be able to do the same for the appraisal company, or use connections with local real estate offices to help promote each other’s services.
Relationships in any industry take time. If you are new to an area, you will need to invest time and energy into getting to know the other businesses in your area. After you have begun to make connections with the businesses that could work as partnerships, continue to get to know other business owners in the area. Even if these businesses seem to be fair separated from yours does not mean that they are not connected to others who might.
While many instinctively look to connect with those in the same field, it is important to realize that the businesses working in the same arena as you will not likely be customers of yours in the end. In fact, they are more often competitors who may be better served by your businesses failure than success.
With that being said, do not be afraid to join local organizations that may provide useful information and support. Many communities support a variety of organizations and associations that focus on particular industries, business traits, or physical locations.
Take it a step further by doing more than just joining the group. Get involved in local projects that you have knowledge in or can support in some way. Become active in topics and engage power players to gain additional insights and connections within the community. By growing these relationships you may find your own fundraising opportunities increasing through an interest in mutual success.