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Hiring
a Development Director Linda
Lysakowski, ACFRE |
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If your organization has never
had a development office and you are ready to expand your fundraising
efforts, it may be time to think about hiring a full time or part
time staff person to head up the development effort. Even if your
organization has a well established development program, you may find
yourself in a situation where you need to beef up the development
office and hire additional staff. It is important to understand the
role of the development officer within the organization. There are
some helpful tools available from the AFP Resource Center, including
a booklet on |
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“Bringing a Development Officer on Board”
and “Establishing Your Development Office.”
These sources recommend among other things that development be given
a primary role within the organization and that the chief development
officer should be part of the management team. Often, organizations
do not understand the key role development plays and place the development
office in an inappropriate location on the organizational chart.
Once you’ve decided on a development position, it is critical
to have a job description in place outlining the expectations of
the development staff. If you need help with developing a job description,
you can again contact the AFP Resource Center for samples. You may
want to consider engaging a consultant to help you develop the right
staffing structure and job descriptions specific for your organization.
Compensation will be an important area to consider. There are numerous
sources available to help with comparable salaries for the type
of organization, the geographic locality in which you are situated,
the budget of the organization, as well as the level of experience
and the duties of the development staff. One thing that is always
important is that development staff should never be compensated
on a percentage or commission basis. This is unethical according
to the AFP code of ethics and can put the organization in a dangerous
position, particularly if such salary structures become public knowledge.
It is important to remember that the development staff should always
have reasonable but visionary goals and should have the skills to
develop an action plan for achieving these goals.
What type of person is best suited for development work? In his
book, Born to Raise, Jerold Panas describes the qualities that make
up a good fundraiser, and the number one quality he lists is Impeccable
Integrity. Often hiring an experienced fundraiser is not
possible because of the budget of a smaller start up organization
and the dilemma is where to find a good fundraise who does not have
the experience needed. Many times, organizations that are new to
the fundraising arena think that if someone is a good salesperson,
they will automatically be a good fundraiser. This is not always
the case. Fundraising is a professions and needs to be recognized
as such. A good fundraiser, in addition to the impeccable integrity
already mentioned, should be a good listener, an energetic worker,
a good communicator, be enthusiastic about the mission of the organization
and should be willing to learn the technical aspects of the profession
of fundraising.
In cases where an inexperienced person is hired, it may be beneficial
for the organization to engage an experienced consultant who can
work with and train the new development staff. And, professional
development of a person new to development will be critical. Be
sure to get them enrolled in a professional association like AFP,
send them to conferences and workshops where they can get the training
they need to be successful. And suggest that they find a mentor
to help them grow as a professional fundraiser.
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Our
Favorite Fundraising Books: |
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Every development officer needs a library of books to help with fundraising
basics, specialized areas of practice and philosophical books on philanthropy.
Here are a few of our personal favorites you might want to add to
your collection. See our website on how to order these books: www.cvfundraising.com/Top
25 Nonprofit Books. Achieving Fundraising Excellence
by Henry A. Rosso
The Ask—How to Ask Anyone for Any Amount for Any Purpose
by Laura Fredericks
Beyond Fundraising by Kay Sprinkel Grace
Careers in Fundraising by Lilya Wagner
Fundraising Basics by Barbara Ciconte and Jeanne Jacob
Fundraising as a Profession by Lilya Wagner
Recruiting and Training Fundraising Volunteers by Linda
Lysakowski
Taking Fundraising Seriously by Dwight Burlingame
Speaking of books, watch for two new books from Wiley’s Essentials
of Fundraising Series—The Development Plan, authored
by Linda Lysakowski, ACFRE will be available early in 2007. Watch
our website for release and purchasing information. Linda is also
a contributing author (2 chapters) to a book being edited by Martin
Novom, CFRE, The Fundraising Feasibility Study—It’s
Not Just About the Money, also scheduled for release in early
2007. If you are interested in hosting a workshop or seminar about
either of these topics, please contact Linda at Linda@cvfundraising.com. |
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Workshops
and Training: |
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We have an exciting new training opportunity coming up in January
2007. On Friday January 12, 2007, CAPITAL VENTURE will partner with
Access One Grant Writing to present, Funding Your Capital Project
in Henderson, NV. This all day workshop features two of the country’s
top trainers who will cover Funding Your Capital Project with
Grants and Funding Your Capital Project with a Capital
Campaign. Cost is just $99 per person and additional participants
from the same organization can attend for a reduced fee of $79 per
person. See our website for a complete flyer and registration form
— www.cvfundraising.com/Funding
Your Capital Project.
On the subject of training, we have developed a Training Catalogue,
which is available by email. We offer a wide variety of workshops
available for groups such as AFP chapters, statewide associations,
national organizations, Dioceses, United Ways and Centers for Nonprofits.
If you would like to receive a copy of our training catalogue, please
contact Linda at Linda@cvfundraising.com.
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UPCOMING
PRESENTATIONS |
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January
12, 2007
Funding Your Capital Project
Las Vegas, NV
Linda Lysakowski, ACFRE
Sharon Hughes, PhD
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March
20, 2007
Junior Achievement
Capital Campaigns
Ft.
Worth, TX
Linda Lysakowski, ACFRE
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March 24, 2007
AFP International Conference
Writer’s Workshop
Dallas,
TX
Linda Lysakowski, ACFRE
Margaret Guellich, CFRE
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April 10, 2007
AFP Audioconference
The Development Plan—Foundation for
Success
Linda Lysakowski, ACFRE
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VENTURE |
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