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Strategic Planning
for Development Linda Lysakowski, ACFRE |
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Many
nonprofit organizations need to focus or refocus their development
efforts in an effort to do more with less, a common theme in today’s
nonprofit world. If you do not have a development plan, you should
begin the planning process by assessing your current program. There
are some helpful self assessment tools on our website, FREE,
to help you do this. If your organization has a well established development
program, you may want to consider a full blown development audit to
look at all aspects of your current program. A development audit will
carefully examine your fundraising methods and results, constituency
communications, technology, infrastructure, staff, board and volunteer
involvement in your development program, as well as research, cultivation
and stewardship strategies.
Once you’ve assessed your current program, it is time to start
planning for improvement. And, if you are just starting a development
program, a solid development plan is essential. The plan will help
you make the best of the resources you have, both human and other
resources, to improve your fundraising efforts. A development plan
should focus on an integrated development program, looking at various
funding streams: government, corporate, foundation and individual.
It should also utilize different fundraising methods including direct
mail, special events, telephone fundraising, grants and individual
solicitation. And, it should help you develop your annual, capital
and planned giving programs.
It is important to remember that the development plan should include
several broad based goals, more specific objectives, strategies to
reach the goals and objectives, and action steps that include areas
of responsibility, timelines and budgets. Goals will address broad
based areas of need, an example being to increase awareness of your
organization in the community. Objectives are more detailed and should
be S.M.A.R.T.:
- Specific
- Measurable
- Action oriented
- Reachable (yet visionary)
- Time defined.
A few final words on the development plan—action steps must
be developed to answer the questions 1) who will do this step, 2)
how much will it cost, and 3) when will it be completed. For more
information on strategic planning or development, watch for my new
book, The Development Plan, which will be published by Wiley
& Sons early next year. |
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| Success
Stories from Our Clients: |
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| Opportunity
Village, Las Vegas, NV, announced its capital campaign at their kickoff
event September 9, 2006. Over one thousand people attended the event
at the ranch of Frank Martin, President of the Opportunity Village
Foundation Board of Directors and Chair of the Major Gifts Committee
for the Campaign.
Tom Thomas, Chair of the Campaign and Ed Guthrie, Executive Director
of Opportunity Village announced that over $22 million has been
raised through private and corporate donations towards the $33 million
campaign goal. The campaign is to build a new Work/Life Training
Center in the southwest part of Las Vegas, near the Las Vegas Beltway.
The Center will include a 55,000 square foot employment training
center and a nearly 30,000 square foot arts center with programs
including dance, theater, choir and band. Construction is anticipated
to begin in December and the facility is expected to open by summer
of 2008.
Opportunity Village is the largest private nonprofit rehabilitation
program in Nevada and serves over 3,000 residents with developmental
disabilities. Ed Guthrie cited the reasons for the new campus, “We
have more people than we know what to do with, dozens and dozens
of people come to Las Vegas each month who need our services.”
Linda Smith, Chief Development Officer and her development team
have been working with CAPITAL VENTURE over the past year. We congratulate
Opportunity Village, the staff, Boards and Campaign Cabinet for
their successful campaign kickoff!
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| News
from the Road: |
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Our consultants have been
busy speaking and consulting throughout the country. Linda Lysakowski,
ACFRE presented two workshops for NADO, National Association of Development
Organizations in Reno NV in August—one on “Being a
Stellar Board Member,” and one on Strategic Planning.
Linda also presented “Recruiting Your Dream Team of Fundraising
Volunteers” at the Mountain Plains Museum Association in
Taos, NM in September.
Rhoda Indictor and Nancy Stoever worked on a presentation, Research
and Grant Writing Series, which Rhoda presented for the Upper
Perkiomen Valley Chamber of Commerce in September.
Speaking of training, we have developed a Training Catalogue, which
is available by email. We offer a wide variety of workshops available
for groups such as AFP chapters, statewide associations, national
organizations, Dioceses, United Ways and Centers for Nonprofits. If
you would like to receive a copy of our training catalogue, please
contact cvlinda@cox.net. |
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UPCOMING
PRESENTATIONS |
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October
17 , 2006
North Penn Nonprofit Academy
Shaping a Dream Team of Fundraising Volunteers
Chalfont, PA
Linda Lysakowski, ACFRE |
November
14, 2006
AFP-Sierra Chapter
Making the Ask
Reno , NV
Linda Lysakowski, ACFRE
The Case for Support
Rhoda Indictor |
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