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Building
Donor Relationships That Last Linda
Lysakowski, ACFRE |
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It’s been said that
the three key words in fundraising are Relationships, Relationships,
Relationships!
Who do we need to build relationship with and how do we build them?
Donors of course, should be our primary focus when building relationships,
but there are other stakeholders we should consider as well: |
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- Other staff within our organizations—the
CEO, the Finance Department, the Relations Department, Program
Staff etc.;
- The media;
- The community;
- Clients, students, whoever we consider users
of our services;
- Other professional fundraisers.
Building good relationships with all of these people is important
to our professional growth. It will help us become better fundraisers
and can make our lives easier.
But, what about those all important donors? Here are a
few tips to help you build life-long donors:
- Contact donors when you are not asking for
money-a friendly call, a "Thank-a-Thon" which does not involve
an ask, a birthday card or other special occasion card, a visit,
or a note offering congratulation on a newsworthy event in the
donor's life. All of these will help the donor feel special and
appreciated.
- Involve donors in the mission of the organization-invite
them to serve on a committee or task force, ask their opinions
about new programs, solicit their advice when planning new fundraising
approaches.
- Respect the donor's wishes. Be sensitive about
their time commitments. One organization increased their corporate
appeal dramatically just by changing the time and format of the
meetings with corporate volunteers.
All of these ideas can help you build stronger relationships with
your donors, increase your donations, and make your job more rewarding.
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Free
Resource: |
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“I’m from the government and I am here to help you.”
Although this phrase has usually been used tongue-in-cheek, there
are numerous free resources available from the government that can
help nonprofits. One of these is the Internal Revenue Service (IRS)’s
website that offers online training in five key issues related to
nonprofit operations, including unrelated business income and the
Form 990. The website, “Stay Exempt” Tax Basics for 501
( c ) ( 3 )s, offers online training in the following areas:
- Tax-exempt status (how to remain exempt)
- Unrelated business income (UBIT)
- Employment issues
- Form 990
- Required disclosures
Each training session takes about half an hour (except for the
Form 990 presentation, which lasts one hour), and features both
visual and audio sections (the audio can be turned off). Participants
can choose sections that may be of interest rather than going through
the entire training.
Fundraisers may find the online training on unrelated business
income, the Form 990 and required disclosures to be of particular
interest. The website address is http://www.stayexempt.org/.
Speaking of training, CAPITAL VENTURE has developed a Training
Catalogue, which is available by email. We provide a wide variety
of workshops for groups such as AFP chapters, statewide associations,
national organizations, dioceses, United Ways and nonprofit resource
centers. If you would like to receive a copy of our offerings, please
contact cvlinda@cox.net.
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UPCOMING
PRESENTATIONS |
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March
3, 2007
Association to Advance Collegiate Schools of Business
Connecting With Your Alumni
Boston, MA
Linda Lysakowski, ACFRE |
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March
5-6, 2007
Utah Nonprofit Association
The Development Plan Capital and Endowment
Campaigns
St. George, UT
Linda Lysakowski, ACFRE |
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March
12-13, 2007
Utah Nonprofit Association
The Development Plan Capital and Endowment
Campaigns
Salt Lake City, UT
Linda Lysakowski, ACFRE |
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March
20, 2007
Junior Achievement Worldwide
Capital Campaigns
Fort Worth, TX
Linda Lysakowski, ACFRE |
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March
24, 2007
AFP International Conference
Writer's Workshop
Dallas, TX
Linda Lysakowski, ACFRE
Margaret Guellich, CFRE |
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***
SPECIAL WORKSHOP ***
Funding Your Capital Project
Friday, March 16, 2007
Regis University
Henderson, NV
Linda Lysakowski, ACFRE
Sharon Hughes, Ph.D.
For Details and Registration, Click
Here
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**************************************************************************** |
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CONTACT
U
S |
CAPITAL
VENTURE |
Advancing
Philanthropy through Consulting and Training for Nonprofits |
Offices
in Nevada, Pennsylvania & Virginia |
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Corporate
Office:
P O Box 731
Reading, PA 19607
877-540-2896 toll free |
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Philadelphia
Office: P.O. Box
2001
Jenkintown, PA 19046-2001
215-938-1140 voice
215-938-1150 fax |
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Lehigh
Valley Office: 1870
Franklin Way
Quakertown, PA 18951
215-538-1116 voice/fax |
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Virginia
Office: P.O. Box
151
New Hope, VA 24469
540-363-0188 voice/fax |
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Nevada
Office:
10245 S. Maryland Pkwy., Ste. 1188
Las Vegas, NV 89123
866-539-9990 toll free
702-892-0955 voice
702-892-0655 fax |
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REMOVE in the subject line. Thank you. |
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