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The
Board’s Role in Development Linda
Lysakowski, ACFRE |
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One
of the most common themes we hear when talking to nonprofit leaders
revolves around the lack of board involvement in the organization’s
development program. Part of this could stem from the fact that the
organization has a weak or nonexistent culture of philanthropy.
How Does Your Organization Rate?
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Assessing
Your Organization’s Philanthropic Profile |
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- Does the organization have a Development Office?
- Do experienced professionals staff the Development Office?
- Does the development budget include money for professional development
(membership in professional organizations, conferences and workshops,
books and periodicals, etc. for the development staff?
- Has the organization allocated a budget for a donor software
system to manage fundraising activities?
- Do the organization's staff members understand the importance
of the development function? Do staff members support the development
office's efforts?
- Does the organization seek to hire development professionals
that are certified (CFRE or ACFRE, FAHP, etc.) or assist current
staff in obtaining credentials?
- Does the Chief Development Officer attend board meetings?
- Is the board committed to development (do they give and get
money for the organization)?
- Is there a Development Committee on the Board?
- Does a development officer staff this committee?
- Is there clerical support for the Chief Development Officer?
- Does the development staff act and look professional?
- Is the Development Office in a prominent location and does it
have a professional appearance?
- Does the organization support the Donor Bill of Rights?
- Is the organization aware of and supportive of the AFP Code
of Ethical Standards?
- Does the organization understand the importance of donor centered
fundraising?
- Does the organization understand that it takes time to establish
a development program, and that building relationships with donors
is the key role of the development office?
- Is the organization committed to work with consultants when
it is appropriate to do so, and not expect staff to manage major
efforts such as a capital campaign?
- Is the CEO involved in fundraising?
- Are there volunteers involved in fundraising?
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Give
your organization 5 points for each “Yes” answer!
How Does
This Translate into Best Practices in the Development Office?
Too many times, boards
and sometimes CEOs think that if they hire a development person,
they can wash their hands of fundraising activities. Wrong! Once
a development person is hired, their role in fundraising will increase.
A good development person leads form the middle. He or she inspires
greatness in their CEOs and board members by involving them in development
planning, coaching them to understand development and philanthropy,
and supporting them to be successful fundraisers.
Why do board
members resist development and fundraising?
Most board members resist
fundraising for several reasons: they don’t understand the
need to raise funds, they aren’t committed to the mission
of the organization, they don’t want to “beg”
their friends for money, they don’t know how to make "the
ask," they are afraid of hearing the word, “no.”
Unfortunately, there are a number of board members who serve on
boards because someone they know asked them to serve; their employer
“encouraged” them to sit on a board, any board; they
want a resume builder (or an impressive obituary); they want to
volunteer for an organization but don’t really understand
the obligations of serving on a board.
There are also a good
number of highly qualified board members who just are not comfortable
with the fundraising aspect of their board duties.
How do we convince CEOs and Board members that they need
to be part of the development process?
We have to convince
board members that they do have contacts that can help the organization
and skills that can be extremely valuable to the organization, and
that they can use these skills and contacts to help the organization
in its fundraising efforts.
A board
retreat is a great way to accomplish this. Using an outside consultant
takes the pressure off the development officer to do the “training.”
The development staff is able to work side by side with the board
to develop goals, brainstorm ideas. and plan fundraising strategies.
The board and staff become a powerful development team. Click
here to check out Capital Venture’s Board Boot Camp a
special four hour board program that focuses exclusively on getting
the board involved in fundraising.
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CAPITAL
VENTURE 15th Anniversary Celebration
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May
1, 2008 marked the 15th year in business for CAPITAL VENTURE. Some
of you attended our first FREE workshop held in Las Vegas. We have
two more scheduled at the following locations:
Eastern Pennsylvania — June 4, 2008
Northern Nevada — July 14, 2008
These
workshops will each feature five one-hour powerful presentations
from CAPITAL VENTURE
consultants and other experts in the nonprofit field. Visit the
registration
link on our website for the Eatern PA and Northern Nevada workshops
to sign up. Seating is limited to please sign up early.
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Stay
Connected with Your Colleagues — Bookmark our Blog
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We
all want to hear from you. Visit our blog, the Fundraiser's
Coffee Break, and share what is working and not working for
you in your development career.
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Technology
Corner — Free Zip Utility
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It
seems less and less of the software necessary for daily use is included
with each new computer purchase. One of the latest to be added to
the extra list is WinZip. At $29.95 for the standard version, the
cost isn't too bad unless you have several computers at home and
in the office. An excellent free alternative is 7Zip, licensed under
GNU LGPL open source software. In fact, 7Zip has many more features
than WinZip and is preferred by most developers.
It's an easy install and can be downloaded by clicking
here.
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Chuck
Reynolds, A.B., M.A., CFRE
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Chuck
has over thirty years of fund raising experience with an estimated
45 million dollars to his credit. His most recent responsibility
was the Director of Planned and Major Gifts at Marywood University.
His career has included the United Way, Volunteers of America and
mentor and a consultant to nonprofit organizations. Chuck was named,
“Outstanding Fundraising Executive of the Year,” by
the Pocono Northeast Chapter of AFP in 1992. He has successfully
completed the Executive Management Program, Harvard University and
the Kellogg Executive Program, Northeastern University.
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He
is an adjunct faculty member in Marywood University's MPA graduate
program with nonprofit expertise in the areas of leadership development,
management, fundraising, strategic planning and governance.
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Special
thanks to Chuck for his dedication and commitment
to success of CAPITAL VENTURE
clients!
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We
will be featuring each of our consultants in upcoming issues of Ventures
in Philanthropy.
To read more about our other nationally based consultants on our website,
please click
here.
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Useful
Resources
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You
may order The
Development Plan, Recruiting
and Training Fundraising Volunteers and other books recommended
by Linda Lysakowski, ACFRE, and learn more about our recommended fundraising
books by visiting our website: www.cvfundraising.com/resources/cvbooks.
CAPITAL VENTURE has updated
our Training Catalogue, which is available by email. We offer
a wide variety of workshops for groups such as AFP chapters, statewide
associations, national organizations, Dioceses, United Ways and Centers
for Nonprofits. If you would like to receive a copy of our offerings,
please contact cvlinda@cox.net.
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