Market Planned Giving Online Effectively: A Fundraiser's eHandbook [eBook]
[Recommended Book]
Publisher's Description:
Do you have planned giving website? How do you know if it really works?
Planned Giving web pages can be a great resource for prospective legacy donors to your organization, but only if
they are done right.
The eHandBook contents include:
- The Online Audience & The Online Goal
- Usability Requirements for ePlannedGifts
- Pages To Include In An ePlannedGifts Web Site
- New Presentation Options For ePlannedGifts
- Special Features To Enhance ePlannedGifts
- Live Links To Examples Included Throughout
- Planned Gifts eMail Marketing
- How Much Will It Cost?
- State Registration Requirements
- Email Tips
- Bibliography
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