Cultivating Diversity in Fundraising

An important roadmap for fundraising in today’s multicultural communities.

Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences.

In this groundbreaking new book, the author examines today’s four major ethnic groups — African American, Asian American, Hispanic/Latino, and Native American — in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.  

• Who are diverse donors?
• What are their charitable traditions and interests?
• What fundraising methods will be successful in diverse communities?
• What can fundraisers do to include more diversity in fundraising efforts?