Nonprofit Essentials: The Capital Campaign
[Recommended Book]
Publisher's Description:
Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.
Nonprofit Essentials: The Capital Campaign is an accessible and easy-to-read
professional guide that provides concise, in-depth advice on capital campaigns.
In lively discussions, independent consultant Julia Walker shares the tips, techniques,
and programs that have helped her raise more than $600 million in capital campaigns.
Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition, as well as such topics as:
Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition, as well as such topics as:
- Determining if an organization is ready for a campaign
- Budgeting and staffing for a campaign
- Setting realistic goals
- Creating a campaign gift table
- Identifying and training volunteers
- Donor cultivation that produces results
- Campaign recognition practices
Click the stars to rate this book or include a rating below with your comments.
Bookmark/Search this post with:
Bookmark/Search this post with:
