Capital Campaigns: Everything You Need to Know! (eBook)
[Recommended Book]
A comprehensive guide and workbook; the first ebook in the CAPITAL VENTURE Executive Fundraising Series.
Publisher's Description:
Planning a Capital Campaign? Already in a campaign? Thinking about one? Then CAPITAL VENTURE's latest eBook in the Executive Fundraising Series, Capital Campaigns: Everything You Need to Know! is for you. More than a book, this is a workbook with step-by-step instructions and many customizable tools to help you create and implement a successful campaign.
$59
Click here to purchase & download now!
Click here to purchase & download now!
TABLE OF CONTENTS
- Introduction
- Chapter 1: What You Will Find in This Book
- What is a Capital Campaign and How Is It Different from/Similar to Other Fundraising?
- The Keys to Success
- Case for Support
- Board Involvement
- Staff Responsibilities
- Volunteers in the Campaign
- Do We Need a Consultant?
- Finding the Right Consultant
- The Capital Campaign Planning Study — It's Not Just About the Money
- Planning Study? Feasibility Study? Philanthropic Study?
- What Is It? Do You Need One? When?
- What Will the Study Tell You?
- So, How Does It Work? Who Does the Study?
- How Long Will It Take? How Much Will It Cost?
- What If We Don't Do a Study?
- Chapter 2: What is a Capital Campaign, and When Do You Need One?
- Chapter 3: Are You Ready for a Campaign — Infrastructure
- Chapter 4: Are You Ready for a Campaign — Board, Volunteers and Donors
- Chapter 5: Developing Your Case for Support — Telling Your Story
- Chapter 6: Developing Your Case for Support — Preparing Prospects for the Ask
- Who Should Write the Case Statement and Where Does One Get Started?
- Involving Donors in the Case Statement
- The Final Step in Case Development
- Chapter 7: The Planning Study — Internal Assessment
- Chapter 8: The Planning Study — External Assessment
- Chapter 9: Structuring Your Campaign
- Chapter 10: The Campaign Budget
- Chapter 11: Campaign Volunteers
- Chapter 12: Indentifying and Cultivating Donors
- Chapter 13: Making the Ask
- Chapter 14: Campaign Events and Public Relations
- Chapter 15: Recognition and Stewardship
- Chapter 16: Life After the Campaign
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