Presenters: Linda Lysakowski, ACFRE & Margaret Guellich, CFRE
We all know the importance of saying thank you, but when it comes to donors, what would happen if we abided by what our parents taught
us in kindergarten, "You can't use the gift until you say 'thank you.' " We couldn't wear the sweater from Aunt Mildred until we
sent the thank you note. We couldn't play the new computer game until we called Grandpa and thanked him. If nonprofits followed this
lesson, we're convinced donors would be thanked and acknowledged more frequently, faster and better. We couldn't start that new
program until we thanked the foundation that funded our proposal, we couldn't build that new building until we knew that every
donor felt appreciated, we couldn't pay staff salaries until we said thank you to every direct mail donor. Read more