"Selling" Business Leaders on Your Nonprofit [1.5 CFRE Credits]

"Selling" Business Leaders on Your Nonprofit: Beyond Event Sponsorship

Many nonprofits only talk to their local business leaders when it is time to ask for event sponsorships. While this is a great way to tap into the corporate marketing budgets, there is much more to be gained by building a relationship with the business community that can help your organization tap into corporate philanthropy, the personal wealth of business owners and leaders, and corporate volunteers. This session will take you beyond the ususal event-driven fundraising and show you how developing relationships with your community's business leaders can reap huge rewards for your nonprofit.  

In this 90-minute webinar you’ll learn:

• To list the benefits of building relationships with business leaders
• To develop a list of business leaders you want to involve in your organization
• To develop expectations for your organization and from the business leaders who will become involved

Agenda:

• The many pockets of corporate philanthropy
  • Corporate giving
  • Personal giving from business leaders
  • Corporate volunteerism


• How can you successfully reach the corporate community?
  • Getting business leaders onto your board
  • Involving corporate volunteers
  • Raising money for programs and operating expenses


• Developing a plan
  • What businesses are in your community?
  • Who are the "movers and shakers"?
  • How can you reach them?

*Handouts: Planning form, What business leaders expect when serving on your board

BONUS OFFER:
Registrants will receive a 25% discount on the purchase of Linda’s book: Raise More Money from Your Business Community

Date and Time:
Wednesday, February 22, 2012
11:30 AM to 1:00 PM Eastern Time


About the Instructor
Linda Lysakowski, ACFRE, is President/CEO of CAPITAL VENTURE, a full service consulting firm with offices throughout the United States, which celebrated its 15th year in business in 2008. Linda is one of fewer than 100 professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her sixteen years as a philanthropic consultant, Linda has managed capital campaigns ranging from $250,000 to over $30 million; helped dozens of nonprofit organizations achieve their development goals, and has trained more than 12,000 professionals in all aspects of development.

Linda has received the Outstanding Fundraising Executive award from both the Eastern PA and the Las Vegas chapters of AFP (Association of Fundraising Professionals) and in 2006 was recognized internationally in Atlanta, GA with the Barbara Marion Award for Outstanding Service to AFP.

Linda is a graduate of AFP’s Faculty Training Academy and served on the board of the AFP Foundation for Philanthropy. She is a frequent presenter at regional and international conferences and has received two AFP research grants. Linda is also a prolific writer and Wiley Press has published her books, Recruiting and Training Fundraising Volunteers in 2005, The Development Plan in early 2007. Linda is a contributing author to The Fundraising Feasibility Study — It’s Not About the Money, also published by Wiley in early 2007 and her latest book, The Essential Nonprofit Fundraising Handbook, will be published in July 2009 by Career Press. Linda’s first eBook, Everything You Wanted to Know about Capital Campaigns is available on her website and she is currently working on a book on corporate philanthropy.

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