Internet Strategies & Best Practices for Nonprofits [1.5 CFRE Credits]

Many nonprofit organizations and executives are struggling to make sense of the Internet as a way to improve communications and results with donors and clients. Ever since the introduction of social-media tools like Facebook® and Twitter®, keeping up with the pace of change on the Internet, and optimizing your nonprofit's presence in these areas, is an ongoing challenge. To make matters worse, the way people understand and interact with the Internet differs greatly depending on the age of the observer. How can nonprofits communicate effectively with younger clients, prospective funders and potential staff members who are completely comfortable in the social-media world, without losing touch with older donors, clients and others?   

This live audio conference presents simple, coherent strategies that produce better results for nonprofits in terms of building a following, attracting new clients, and persuading more donors to support the agency's missions and programs. You will learn simple techniques to upgrade their current websites, build new ones if need be, and engage visitors and constituents in two-way communications, all of which persuades donors to support you, and clients to use your services. You will learn how to set goals and objectives for your website, understand your constituents and the messages that will motivate them, and how you can do it all at low cost, and without the need for expensive technical resources.

Agenda

• Speaker Overview: Linda Lysakowski and Ellen Bristol
  • Getting Visible in an Invisible World
  • Why You Absolutely, Positively Need to Be Seen and Heard, Especially by Donors
  • Brief Overview of the Size and Complexity of the Internet


• Getting Them to Come to You
  • Who Loves You and Why? Figuring out How to Connect With Your Audience
  • Clicks and Conversions: The Value of the Call to Action
  • Internet Strategies and Tools to Improve and Increase Your Communications With Donors and Others


• Getting to the Top and Staying There
  • The Tips and Tricks That Keep Your Internet Presence Fresh, Lively and Attractive to New Followers
  • Utilizing Social Media, Email Marketing and Other Internet-Based Services to Your Advantage
  • Setting Performance Objectives for Improved Communications With Donors, Clients and Others


• Summary of Our Key Points

Date and Time:
Friday, May 11, 2012
1:00 PM to 2:30 PM Eastern Time


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