The Annual Fund is the foundation of your development
program. You may be familiar with the 90/10 Rule-ninety
percent of your donations come from ten percent of your
donors. You need to have an integrated development program,
which allows you to identify and target the top ten percent
of your donors for personal appeals. Phone and mail appeals
will help you approach the remaining ninety percent of
your donors. CAPITAL
VENTURE
SM provides the following services to help you
reach all your constituents with a cost-effective and
donor-friendly approach.
We
can help you with:
Business Appeals
Designing and preparing campaign
materials
Recruiting and training volunteers
to solicit businesses
Identifying, cultivating and soliciting
corporations and businesses
Phonathons
Designing and preparing phonathon
forms, scripts, etc.
Training phonathon volunteers
Coordinating phonathon follow up
Mail Appeals
Writing and designing mail appeal
letters, response forms, and envelopes
Helping you segment your donor
list for targeted appeals
