Public relations establishes and maintains relationships between an organization and the publics on whom its success or failure depends. Using a variety of communications tools, public relations build a positive image of an organization among employees, donors, customers, the community and other key audiences.

Public relations and advertising that support both the organization and its fundraising efforts should be part of a comprehensive communications plan that builds a positive, long-term brand identity. CAPITAL VENTURE SM can provide the following communications-related services:

• Communications Planning - CAPITAL VENTURE SM has developed a one-day workshop that guides organizations through the process of defining public relations objectives, identifying key audiences, developing key messages, implementing a comprehensive communications program and evaluating results. The workshop provides a framework on which an organization can build a comprehensive communications plan.
  
• Communications Services - CAPITAL VENTURE SM can provide ongoing communications support, including strategic planning and consultation, news release development, publication copywriting and graphic design, web site development, news conference preparation, media planning, speechwriting, and community outreach.
  
• Spokesperson Training/Crisis Management - CAPITAL VENTURE SM offers media training for key organizational spokespersons. While this training is typically geared toward responding emergency situations, the general guidelines are applicable to all situations regarding media interviews.