The
key to securing a major gift is:
The right person,
Asking the right person,
For the right amount,
At the right time,
In the right way,
For the right reason.
When
identifying, cultivating and soliciting major gifts,
it is important to remember the L-A-I principal.
- LINKAGE-who
knows who will help you identify the right person
to make the ask
- ABILITY-asking
for the right amount is crucial
- INTEREST-knowing
the level of interest in your project or your organization
helps determine the right reason to ask
CAPITAL
VENTURE
SM can
help you move your donors up the donor pyramid with
a program of major giving.
Our
programs include:
- Individual
Leadership Giving identification, cultivation and
strategies for solicitation
- Development
of appropriate policies and procedures for major and
planned giving programs
- Development
of appropriate recognition strategies
- Strategies
for developing and marketing your planned giving program
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