Why do a planning study?

• Your case for support will be developed and tested.
• A recommended campaign plan will be developed.
• A planning study helps you "take the pulse" of your community.
• It tells you whether your goal is likely to be attained.
• Potential major donors to your campaign are identified.
• Possible campaign leaders and volunteers are identified.
• Community attitudes and awareness of your organization are revealed.
• Your internal readiness to conduct a campaign will be evaluated.<
  

Why use a consultant to do your planning study?

• Community leaders will speak freely to an "outside" party.
• A consultant will provide an objective view of your organization and your plans. The consultant will draw on their experiences to evaluate your chances for a successful campaign.
• The internal assessment can be done by an objective and experienced "outsider."
  

How long will it take to complete your planning study?

• Generally, it will take several weeks to develop or refine your preliminary case for support and perform an internal assessment of your campaign readiness.
• Depending on the number and location of interviewees, the interview process will take from four to eight weeks.
• Preparation of the final report can usually be completed within two weeks of the completion of the interviews.