Prospect
Research is the process of identifying, qualifying and
involving prospective donors for your organization.
Fundraising for major gifts starts from the top down,
always starting with those closest to your organization
and those with the most potential.
The L-A-I Principle:
- LINKAGE-Who knows who makes it possible to arrange
an appointment to discuss the potential gift.
- ABILITY-Through research, it can be determined if
a particular prospect has the capability to make a
major gift.
- INTEREST-Interest dictates the size and scope of
the gift.
Prospect
research is essential to determining LINKAGE, ABILITY,
and INTEREST in your organization. Our experienced staff
will provide your organization with all the means to
accomplish your research goals. We can assist you with
electronic research for corporations and foundations,
as well as screening of individual donors.
CAPITAL
VENTURE
SM
can
also help develop funding proposals. Services include:
- Development of proposals for special projects/programs
or as part of your campaign
- Identifying
linkages with your Board members
- Drafting
cover letters and support letters for Board members
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- Delivery
of your proposal(s) via express services
- Editing
and making recommendations on funding proposals prepared
by your staff
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