When it comes to raising funds, there are steps that you should take to ensure that you have a successful campaign. That is why political figures have a team that helps them run their fundraising campaign. We have some tips you should consider when you decide to run for a political office.
Have a plan for fundraising
You need to start with the basics and that is having a plan for your fundraising campaign. The plan will take into consideration how much money needs to be raised and then allows your team to work around that. Depending on the amount, they can judge how much time would be needed and how to go about raising the funds. You should have the plan ready even before you announce yourself as a candidate.
Keep a fundraising event immediately
Once you have decided to run and have announced your candidacy, you should have a fundraiser to kick-start your campaign. This should be within a week of your announcement. This allows you to test the water and immediately gets you in the game which is good for you and the campaign.
Ask for more than what you assume a person can give
Part of the fundraising planning should know who you can target and how much you can ask. You need to map out political action committees (PAC) and know from before how much you can ask them. If you approach a PAC or individual and they immediately agree to give you your desired amount, this means you didn’t do your homework well enough and you could have probably asked for a little more. Every penny counts in a political campaign and you should be prepared to know exactly how much each individual or PAC is tapped to its fullest potential.
Ask for references
When you approach individuals for money, and then be sure to ask them for contacts that can also contribute. Even if the individual decides not to contribute, it doesn’t hurt to ask them if they know anyone that would. This will allow you to grow your network of contributors.
Contact donors on a regular basis
Most successful campaigns contact donors more than once. Even if they have donated, you can contact them again knowing the progress and asking for more. Most donors like to see their candidate win and their success and support relies on you winning. So if you let them know of what you need to win then they will be more than likely to support you.
Get local support
When it comes to raising funds, you want local businesses and any big business that operates locally to support you. No matter which position you are running for, support from businessman locally can help quite a lot. Rick Baker in St. Petersburg, FL approached Terry McCarthy St. Pete of TJM Properties to be a part of his mayoral campaign. This helped boost his campaign and gain more support.
Your fundraising campaign is only as strong as your plan. So build a plan around our “Do’s” of fundraising and watch your campaign flourish.