Annual Campaigns + Capital Campaigns + Corporate Appeal + Deferred Giving + Development + Direct Mail Campaigns + Endowment Campaigns + Funding Strategies + Gifts in Kind + Grantseeking + Internet Fundraising + Major Gifts + Phonathon + Planned Giving + Special Events + Telephone Fundraising

Most fundraisers all well aware of the fact that during 2009, only about 4 percent of philanthropic giving in the United States came from the corporate sector. For many years, I have proposed that this figure could be raised in nonprofits added a more personal touch to their corporate fundraising. In fact, I would love to see universities and other large institutions eliminate their Corporate/Foundations Relations offices. Corporations are not foundations (although many of them do have corporate foundations that handle their philanthropic giving) nor do the two entities have similar philanthropic philosophies. Foundations are in the business of giving money away! Corporations and businesses have a different purpose: to make money for their stockholders or owners. However, this does not mean that corporations are money-grubbing, totally self-interest driven, and tight-fisted. Many businesses, although bottom line is critical to their existence, are excellent corporate citizens, supportive of their community, and concerned about the people living in these communities.  Read more