By Linda Lysakowski, ACFRE
CAPITAL VENTURE CEO/President
Originally Published in the AFP Information Exchange
Many organizations describe themselves as having an annual appeal, but upon further investigation, what the annual appeal
consists of may be a letter sent to donors or prospective donors once a year. A strong annual giving appeal consists of far
more than just an annual direct mail appeal. For most successful organizations, annual giving may include, personal visits
with individual major donors, a corporate appeal, a telephone campaign, Internet fundraising and direct mail. Read more
