Many nonprofits know they need
to have a website, but either attempt to develop
it without professional guidance, or overlook
some key components of a good website. Here are
a few hints.
- Be sure to list your contact information-address,
city, state and zip code; phone number. (You
would be amazed at how many websites lack this
basic data, leaving visitors to the website
clueless as to their location.
- List key staff people with their email addresses
so people can easily find the right person to
contact with questions/comments.
- List your mission statement on the home page,
as well as your vision statement. These are
key ingredients to telling visitors who you
are and what your goals for the future are.
- Make your website easy to navigate.
- Use uniform logos, colors, and image so your
organization is easily identifiable.
- Spend some time reviewing other nonprofit
websites to see what you like best/least about
them. And, of course, incorporate the good and
delete the bad from your website.
- Use photos effectively: large group photos
are hard to see, photos appropriate to your
mission can help draw the visitor into your
organization.
- Provide helpful links to information your
visitors may be seeking.
- Provide an opportunity for donors to contribute
through your website.
- Update your website frequently. Visitors will
not return if the same information, or worse,
outdated information, is there month after month.
If you need help assessing, setting up, or updating
your website, contact us at info@cvfundraising.com
for a quote on how we can help you.
Please
contact CAPITAL
VENTURE
sm
for your Capital Campaign needs!
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